
Meet Raquel Meneses, an external lecturer in the Cl4Bio Project and a marketing expert!
With a specialisation in Strategy and International Marketing, Raquel’s research explores national culture, international business, business diplomacy, ambidexterity, and cooperation. With an eclectic methodological approach, she employs both qualitative and quantitative methodologies, including systematic combining, hypothesis tests, structural equation models, NCA, and fuzzy-set QCA.
Currently, she is an associate professor with tenure, directs the University of Porto Marketing Master’s Course, and is a researcher at INESC TEC-LIAAD.
We’re honored to have her expertise on the Cl4Bio team!
Find out more about our Lecturers:
https://cl4bio.web.ua.pt/index.php/lecturers/
Find out more at:
https://cl4bio.web.ua.pt/