Meet Marcos Ferreira Santos, PhD – an esteemed academic and external lecturer in the CL4Bio Project!
Marcos is an Associate Professor in the Department of Marketing at Universidad de La Sabana in Colombia 
and a key researcher in the Innovation and Strategy Research Group.
His research expertise covers consumer behavior, brand management, ethical marketing, and neuromarketing, offering innovative insights into how businesses engage with society. He has also led impactful studies on managerial decision-making styles, such as the Analysis of Cognitive Styles of Managers Applied to an Engineering Project.
We’re excited to have Marcos’s expertise and leadership strengthening the CL4Bio team!
Find out more about our Lecturers:
https://cl4bio.web.ua.pt/index.php/lecturers/
Find out more at:
https://cl4bio.web.ua.pt/